The main issues with attention economy are as follows:

- There is too much accessible information due to technological advances and not enough attentive ability to focus on all of it at once. As a result, our attention is stretched thin and is especially drawn to those places that provide information we seek and/or are interested in.

- Attention is a scarce resource and a new economy builds on this scarcity. The strong hypothesis of the attention economy is that monetary transactions will be replaced by attentional transactions in the future.

- To succeed in today’s attention economy, businesses and websites must determine what information their users want or risk losing them to competitors.

- We provide that information by what we vote to be our favorite or by what we click on (including what websites we visit, especially on a regular basis.)

- Due to the competitiveness of gaining the customer’s attention, businesses and websites will often utilize complex algorithm programs to determine what we will likely want next, based on what we have already clicked, voted, or purchased.

- Consumers often do not know that their information is being gathered in this fashion via their online clicks. As a result, they do not have control over this private information.

- APML is a format to encode where you allocate your attention (i.e., your attention profile). This profile will be used by sites and service providers to personalize the information they present you.

- Your attention profile is portable and makes your identify available to whoever you wish. This is a stark contrast to the way your attention is mined ‘implicitly’ by most websites.